The effect of video marketing is increasing as years passing. In 2017 video marketing was 63% and in 2018 it became 81%. Because most companies know that video marketing is the best tool for selling the products. Moreover, trends are changing day by day. If you run a company and also one of them who want to attain a top position in video marketing, you have to consider the latest video marketing trends of 2019. Here we discuss top video production trends of 2019.
Videos Will Replace Other Forms of Communication
Where video marketing starts, the use of other communication methods decreases. Instead of using e-mail or other text way people use video marketing.
Social media channels
We know Facebook is the main channel of social media for video marketing but now Instagram has become one of the topmost channels of social media for video marketing. Moreover, users of Instagram are increasing day by day. Instagram stories are also proving the best for video marketing. As we see no one can survive without a Smartphone or tablet. We can forget many things at home but never forget our Smartphone. The craze of Smartphone is also attached to social media.
Storytelling hooks the customers
Telling a story of your brand is the best way to promote your brand and hooks the customers. It can increase your reach as the story moves generation to generation. If your brand is very similar to someone then storytelling helps you to differentiate your brand than others. And a video reminds more time in our mind than that we read.
We know the budget of advertising increases day by day as it reaches now millions from thousands. But many software tools provide the best services for video production at a low price, so don’t worry if you are a small businessman. In this crowded marketing with trendy videos, attention of customers becomes complicated. Live video marketing is more authenticate than others as people spend more time on live videos of Facebook and Instagram. Live video is also a good way for you to get feedback from customers.
Make short videos to engage customers who come first time on your site. If you advertise your brand in a short video, it can help to make new customers. Always make educational, inspirational and motivational videos.
Second screen phenomenon
Second screen phenomenon is a good way to increase the popularity of your product as most persons use Smartphone. Think when people see your product on the first screen such as on television and also on the second screen like Smartphone, they can easily buy your product. The second screen phenomenon provides more opportunities to know your customers.
Improve rank on search engines
It is helpful to improve your SEO rank as many people are using social media and they can visit your site also. Traffic on video marketing sites will be double until next year. Voice search is very helpful to increase your ranking on search engine optimization.
These are the few famous trends of video marketing in 2019.