Explainer videos are the short animated videos that are used for conveying complex ideas in a simple, engaging, and meaningful way. It is the most powerful tool for businesses, and they use them to introduce their brand, products, and services they offer. These videos are effective ways of describing your company’s product in a manner that it can resonate with the pain-points of your target audiences. Here are some of the important elements useful for developing an explainer video script that is impactful.
The message should be clear
You should think about the points that you can add to your videos. Make sure that they should leave a positive impact on the audiences and should be remember able. You must have seen the explainer videos in which the producer try to stuff more information. They use the video as a breadcrumb for leading the people to your landing page. If you have one clear message that
This is a really useful question to ask to help remove any clutter from the video. If your video has one clear message that is related to the requirements of your target audiences, they will surely click it to learn more. You should keep your content clear and understandable. Once you are done with the writing of the script, you can move towards the planning of the visuals.
Use hook line
Nowadays, it is important to hook people from the very beginning. It can be in the form of questions, or you can ask your audiences about their viewpoint. You can also use the most powerful storytelling technique to activate the imagination of the prospect. While writing a script, you should think about the strategies to hook the audiences in with a great opener. It is simple to tell the viewers about what they are going to learn. If the videos are set up correctly, then it can provide the information accurately.
Leave pauses for the audiences to understand the information
You should focus on keeping the dialogue between 125 to 150 words in a minute. The voiceover needs time to rest, which makes it easier for the viewers to understand what you are saying. Videos are a way more memorable when the audiences are given massive information in very little time.
Problems and solutions
One of the effective ways to explain your offering is to introduce your problems to your target audiences and explain to them how your products can solve the problem. At the very first, you should establish the goals of the audiences and identify the barriers to your goals. Make sure that it should be clear and relatable but do not spend so much time on the script.
Then introduce your brand as a helper who can help your audiences to get rid of the barriers and achieve their goals. The video should be enough information that the audiences can understand that your brand can make their lives even better.
It is a simple approach to the problem and solution script. A process overview does not mention the problems at all but presents the process to make life easier. You should display your brand with the approach that it can attract the attention of the viewers.
The shorter you will keep your video, the more reliable the content you will be able to provide. So, do not try to add so much and leave some time to get the call to action. If you want an expert helpfor this process, you can hire the video production professionals for this purpose.