Want to integrate YouTube into your video marketing strategy with commercials? Surely, you should go for it when you have an option. Every day billions of videos are being played on the YouTube platform. Being the second biggest search engine after Google, it enhances your brand to the great extent. So, it is important to advertise your brands on YouTube to gain visibility. YouTube is a part of Google, so here we will cover all stages to advertise with Google Ad words for videos.
Create a great video ad
The first step of any marketing strategy is the content. Once you get an amazing video that shows off your brand as well as your product, you can focus on how to advertise it. If you still want to create an animated video commercial, then it is a more effective idea. These videos are affordable and memorable than live-action content so that your videos can stand out on the YouTube platforms. It is because; the platform has gained huge popularity that everyone wants their video to be on the top.
Advertising with In-stream and video discovery ads
When you start with the setup process, make sure that you know about the YouTube ad formats so that you can plan your ad campaign accurately. The standard formats are an In-stream ad or a video discovery ad. The most interesting thing is that you don’t pay for the viewers who do not pay attention to your ad. Moreover, you will pay only when a viewer watches your video or when they click on your videos. But for this purpose, you must have a YouTube Channel which you can create for free where you can upload your videos.
Link YouTube to Adwords
You must have a Google Adwords account as it will allow you to set up your campaign on YouTube or other platforms. When you have accounts on YouTube and Adwords, you should start by linking them together. For this process, you have to go to the navigation menu on the Google Adwords homepage and then click on the option of “Linked YouTube accounts.”
Set up your ad
When you are done with signing into your YouTube and Adwords account, you can set up your first video campaign. On your Adwords’ homepage, start searching for a red “+CAMPAIGN,” you will see the menu and then select the video option. The first thing you have to do is to provide a name to your campaign and choose the format. Before you start with any ad, make sure that you a well-planned strategy.
Enter a budget
If you are a beginner and want to expand your audience, then you can start with a low amount, then increase that amount later. Assume your monthly budget and divide it with 30 and you will get the idea for cost per day. After that, choose the delivery method that you want to opt for. Choose between standard, that shows your ad regularly and accelerated, that show your ad as fast as it can.
When you are ready, you can arrange your settings by clicking on the “Save ad and ad group.” Your campaign will start running, and you can focus on promoting your videos on social media, beginning with, and an effective cross-promotion campaign.
Advertising on YouTube is much more comfortable, effective, and low cost. By investing only in the viewers who are interested in your ad, you can make the most out of your budget. Spending money on ads is not effective if you will not pay attention to the content you are showing. Here at Quantum Arc Media, our professionals have a lot of experience to deliver the results that you want.