Videos that are posted on social media are very effective as every time when you post them with different content. It has been noticed that videos are shared more frequently as compared to images and text content on social media. On Facebook, videos are the best that you can use to generate engagement than any other type of post. On Twitter, they can generate more engagement as compared to the tweets that are without videos. If you are going to use the video for the evaluation of your social media marketing strategy, then here are some of the tips that will ensure that your video content reaches your target audiences on social media.
Experiment with Video Types
With any type of marketing, you should try to find the preference of the customers. You should check the video on which your audiences respond to the best. The most popular formats for social media are:
- Live Videos – These are a great way to connect with your audiences for making useful announcements, providing details regarding events, presentations, and other sessions. It has been noticed that social media users are more likely to watch live videos for three times longer than any other pre-recorded videos. Make sure that you should promote your event on the social media channels in advance so that your audiences would know about the live stream.
- Tutorials – Tutorial videos are the most-shared video types on social media. These videos are not only useful for providing you the helpful information, but they can also establish your brand or business effectively. The length of these videos should be long enough to cover all the steps and short enough to catch the attention of the audiences.
- Behind the scenes videos – These videos are great for making your content more likable and relevant to your audiences. It can be employees’ interviews, event footage, and the informer in your day-to-day operations.
Optimize Your Videos
The video that you are going to post on social media channels should be optimized regularly. You should keep the content shorter so that it can perform best when you post them on Facebook, Twitter, and Instagram. Here are some of the tips for optimizing your videos on social media:
- Use strategies to incorporate keywords in the video’s title, description, and tags.
- Make sure that the title should be short; that is, it should be less than 60 characters, but informative.
- Use relevant keywords while writing the descriptions and don’t forget to include the link to your website.
- Most of the platforms provide various options to choose from, but you can create a custom thumbnail that has branded text overlays.
Don’t forget to include Call to Action
Always include a call to action in your video. As it is important to have a strategic purpose for creating your video content, it is also equally important to have a CTA. Your CTA should be able to explain why you want your target audiences to watch the video. Make sure that CTA should be:
- Action-oriented.
- Able to convey a sense of urgency.
- Short and simple.
- Varied.
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