Facebook is one of the most useful social platforms that you can use for yoursocial video marketing strategy.You can raise user awareness and engagement with this platform as it has millions of active users that remain active for the whole day. All you need to do is make more shares of your video.
So, every business owner and online marketer should be aware of some of the important video marketing statics to attain the benefits of using video for Facebook.
Here are some of the Facebook video marketing statistics that you need to know in 2019.
Every day about half a billion people watch videos on Facebook
Having such a large number of active users engaging with the video content regularly mean that the platform is beneficial for your product. Video can catch the interest of large number of audiences without using resources.
Facebook videos generate more traffic than images
It has been noticed that Facebook videos catch more traffic and viewers’ engagement as compared to images. Most of the people find video content to be more interesting so they prefer to watch videos instead of any other content.
Host your videos on Facebook rather than linking with the posts
Videos that are hosted on the Facebook platform aremore likely to provide better results than the video content that is only linked with the posts. You can consider it as essential information that is useful when you optimize your content. Even if you are hosting your videos on other platforms such as on your website or YouTube channel, then also hosting videos on Facebook gives you more chances to reach a large number of audiences.
Facebook platform is effective for the branded videos
Facebook is the most effective platform for your videos that you use for branding purpose. The views on the branded content increase with an impressive number with this platform, which you need to consider while making strategies and decisions.
Most videos on Facebook are seen on a mobile device
Mobile compatibility is no doubt an alternative, but it has become a necessity. People are more likely to watch Facebook videos on their smartphones. So, while developing a video for Facebook, make sure that those videos are mobile-friendly and are able to perform their best while played by the users.
Visually descriptive content
There is also anamazingvideo marketing statistics for Facebookthat is true to some extent. It has been calculated that most of the videos are being watched without any sound. Due to which the need for visual storytelling and subtitles are important for the video production process.
45 seconds to 1-minute length
Content creators or video marketers should pay great attention to the length of the video marketing statistics. The exact length of the video for the particular platform and aligning content according to the people’s preferences can increase the performance of your videos. Facebook videos that are of 45 seconds to 1-minute length are more likely to perform better than the shorter or longer ones.
It is important to get an effective feel for the trends. When you plan and start with your work on your content for Facebook video marketing, keep these key points in your mind. They will provide you much more effective results for your content to achieve goals.
