Video content is one of the most effective formats of digital marketing that most people like to watch. Studies show that a video with emails gains more than 300% leads with click-through rates and video marketers achieve more than 66% leads per year. However, you need to focus on how you can make your video market effective instead of thinking about creating a video with or without email.
Every video performs differently on different platforms as they have different specifications. Here are some ways to use video content in email marketing.
How You Can Handle Video Content in Email Marketing
Handling of simple text and images is easier than the handling of videos due to the level of technical proficiency. However, marketers divide this process into different stages to generate profit.
Add Play Button followed by images
To add your video experience in your email, the perfect way is to add images that are followed by play option in your emails. In actual practice, this video is not a real video and only used to take the customer on a landing page. Never add an option of play in your text after this, you can add autoplay button on your video.
Use Animated Videos
Animated gifs are a perfect solution for video email marketing as emails support gifs pattern. However, you should know that animated videos display only the first frame, so you need to add necessary information in your first frame only.
Embed Videos in Your Email
The other solution to this problem is the embedment of the video in your email. This process is done through some HTML knowledge without which you can’t fulfill this process. Most marketers skip this option. It works for iOS, Samsung email, and apple males effectively but android and Gmail only reflect a fallback image.
The main goal of email marketing is to inspire people to watch the video. So you need to add a CTA at the end of the video. There are apps that you can use to increase the number of visitors on your site.
You should measure results to improve your email video efforts. If you are able to get the expected result, you can click on continue, but if not, you need to follow another strategy and change your approach.
Best Ideas to Make Perfect Email Video
After managing email videos, you need to learn to create the best content for your videos that can impress the customers. Here are some options for video creation.
- Send special offers
- Make Testimonials
- Create news digests
- Event follow-ups
- Pay attention towards behind the scenes
- Product reviews and explainers
- Send “thank you” notes
These are the golden rules to use the video content for email marketing. You should prefer this method over others as it is best to generate leads and CTR. You can hire the professionals of Las Vegas to develop a video that can leave a positive impact on the audiences.