Currently, videos are considered to be the best method to communicate with the people, and social media has made it even easier to do so. However, when it comes up to video marketing promotion, the first thing that you need to take care of is the length of the video. Every marketing video length relies on the type of marketing you are doing or going to proceed with. Moreover, when it comes to video content, every company has its own limitations to create their marketing video content. They always try to keep it as short as possible. As long as you have content for your video, you don’t have to consider the length. Here is a general idea of how lengthy a marketing video should be:
Product Launch Videos
Although the customer will surely prefer to watch your product videos for longer if it has all the necessary details. So you can keep your product videos up to 1 to 2 minutes if possible to briefly explain your product to your customer by providing details regarding how that product will impact positively. Furthermore, the product launch videos always start with some of the most interesting facts about the quality of the product as well as provide valuable clarification.
An explainer video is a type of video that usually explains the working and benefits of the product. It should be of approximately 2 minutes or even shorter but should be capable of attracting the attention of the people. An explainer video is typically used to interact with the customers and to give in-depth information about the product. Besides, the main motive of an explainer video is not to describe the product completely but to provide an overview to the customer so that they can understand whether is the product is useful for them or not.
Crowd Funding Videos
Crowd funding videos can be a little longer as compared to other regular videos, as you have to describe complete information about a product. The video should be around 4 minutes, in which you can add an introduction, you can talk about the products by providing proper details, you can also talk about the usage of the product, and you can mention how it is going to be useful for the customers.
Commercial videos are used to deliver a complete message which you want to give to your audience. These videos can be shorter in case you don’t want to provide information with complete details. Still, if you want your customers should know about every little detail, then it can be turned out to be longer. Besides, when commercial videos are shown online, they tend to gain the attention of the audiences in just 14 seconds. But the real commercial video should always be around 55 seconds to 1 and a half minutes if you want to create an emotional impact on the audience.
Generally, there is one kind of marketing video that stays connected to the customer for longer times that are live videos. These videos are the best techniques to interact straightforwardly with a brand to the customer. Moreover, you can make use of these videos during events or while giving a presentation regarding products, and it should be around 30 minutes to an hour. Most of the marketing videos are short because viewers don’t want to spend too much time watching those videos, which are completely unidentified for them. That’s why it is essential to summarize everything to capture the interest of the audiences.