If you love to shoot a lot of videos but not happy with the result of perfection, then relax you are not alone. Most of the people face this issue and love to love to learn how to make a better video.
Fortunately, getting perfection in the video is not difficult and it doesn’t matters you are capturing the video for professional work or just collecting the memories for your future. These tips will help you on how to make video to make it look more professional.
Pre-Production
Create a shooting script
It is not easy to create the best marketing video but it requires proper planning and preparation. Before you start with filming you just need to put together the storyboard along with the shooting script. The storyboard will help you to get a clear view of the shot you need to take before filming whereas; the shooting script is a screenplay for your video.
It’s not compulsory to draw a perfect sketch for a storyboard; you can use a series of photographs or just a rough sketch that seems to be easy for you. This is just to make sure what you need at the time of filming.
Formulate your whole team
Before starting with shooting, your whole team should know what to do and how to do as it can help you to avoid the mistakes so you should have an idea regarding the appearance of your product. It also helps you to avoid the hassle at the time of shooting.
Give your partners some time when they go through script by script that sometimes causes unexpected anxiety due to which you start making mistakes because they are not machines and forcing them to do the work continuously can cause delay in work.
Production
Rule of Thirds
Rule of third is very important for filming or taking photos. The rule of third can be applied to the any shot like landscape, horizontal. You can make use of the horizontal line, which is a great guide to capture the perfect exterior shots and it makes your subject to be in the right position. When you set up the camera or planning to take a shot, you should keep the composition in mind.
Lighting
Don’t mix artificial and natural light
Lighting is very vital in video shoot; every light serves a different purpose and comes up with different temperatures and the color is measured in degree kelvins. Whenever you shoot the video, you need to be sure that your light source should be compatible while you are shooting indoors in the room with no windows and if it is not possible then place your subject far from the window so that daylight did not interfere with your shot.
Maintain the White-balance
The white-balance provides the texture of natural light to your video or a film and many of the cameras have a white balance option, but an expert should not rely on the camera. If you want to achieve the correct color balanced shot, you can become aware by referring to the instruction manual of your camera.
Shoot multiple times
No doubt, the mistakes are made by humans and the experienced presenter can also make mistakes so if you want to avoid this situation you can consider a single take to be a crucial part of your marketing video.
The shooting time is going to take it multiple times, which also provides you safety as if something goes wrong with one, you can edit together the final video from the several clips you have made rather than relying on one.
