Have you ever noticed the Facebook have more videos rather than other social media platforms? It is mainly due to the reason that Facebook has more reach to the audience and has an autoplay feature that makes the video more eye-catching than the regular posts. Furthermore, Facebook videos get more organic reach in the news feed as compared to any other platform. Below are the few ideas to attain more traffic and more engagement on your Facebook videos.
Encourage audience
Inspirational video gets more likes and shares than the sales message so to make a video you don’t have to arrange the crew, just utter some word from heart or quotes together some music using a tool. Video is the best way to present your story better than anything. There are some of the motivational videographers whose videos are very professional.
Indoctrinate your audience
It is another way for educating your audience as you can provide some effective video tips or teach something convenient to your onlookers. For instance: the chef is creating a 15-second recipe video and that recipe drives the traffic which the people will share with others as well.
Be delightful
People mainly use Facebook to have fun; grab the attention of your audiences, put the informal videos, behind the scenes interview or creating some business-related cartoon videos. There are many online tools available that you can use to make an unusual video which is also among the easiest ways.
Affix the highlights of video
The featured video rolls out on Facebook and when you add the featured video it can deliver the most relevant results as the video is very much important, mainly for the about section in the video tab. While running the social media examiner page, you can use space for the upcoming events and recent videos for promotion.
Add playlist
Create the playlist and add it to your video tab and there are a number of playlists you can add while navigating through the video. For instance, the BBC networks have scheduled the different shows, for the time being, Facebook doesn’t have the way to link to a specific playlist.
Use call-to-action button
The Facebook call-to-action button helps to draw attention to a video on your website from your Facebook cover page which drives relevant traffic on your page. The cover photo provides an option to the viewers regarding what is in the video behind the button. Furthermore, the cover photo illustrates the promotion, whereas, the call-to-action drives the viewers to the video on their website.
Increase the video views with an Ad.
Give your video an extra boost with a Facebook video ad, and if you have already gained the attention of the viewer then your video will get the relevant shares so the advertisement can take your budget a little bit high but will hike your sales as well.
For example, Dove spends money on inspirational advertisements that people share it further.
Submerge Facebook video in blog posts
Just like YouTube carry embed feature, the Facebook video also carries the same embed feature. Furthermore, putting the video in the blog easily attracts the audience and the attendees can also easily comment and interact on the post by themselves.
Key points to create a Facebook video
- Keep it short as well as simple for a minimum of two minutes.
- Use proper editing and lighting in the video, make them look professional.
- To attract the attention of the people have a movement in between the first two or three seconds.
- Choose a good thumbnail to edit your video
