Once there was a restaurant which was famous for just one particular dish. It was called Beef Stew. The head chef of a restaurant was a hard worker. He used to serve hundreds of bowls of beef stew to hundreds of customers. On the other side, there’re customers who were not happy with his dish, because they didn’t receive what they are looking for. The head chef decided that if they want to eat beef stew, they have to eat it into his way.
After that, the head chef started losing his customers. Even the people who love to come to his restaurant to eat beef also started coming only once a month. The chef didn’t even know why it is happening to him.
Similarly, social media platforms are available for different users, as everyone has their wants and needs. Even the best stew wasn’t everyone’s tastes. That’s why you need to modify your video according to the social media platform. If not, then it will be tough for a video to get promoted.
Here is a useful guide for social media platforms that will help you to decide what type of video content is suitable:
Facebook is one of the biggest social networks worldwide. It has monthly 2.42 billion active users, who watch approximately 8.5 billion videos in a day. There is probably not any other social media platform, which is more powerful than Facebook for video content marketeering, because of its different intercontinental arrival, popularity, and convenience.
On the other hand, Facebook is a vast platform that connects you with new people and shares knowledge with the help of videos. The video should be funny, informative, and goal-specific so that it can attract users. Moreover, the length of the video should not too long.
Instagram has become one of the biggest social media platforms in the world after Facebook and YouTube. It monthly has 1 billion active users. The popularity of younger users is making Instagram extremely useful for video content marketeering.
Moreover, there are over 24 million branded accounts on Instagram at present, and approximately 75 percent of users following one account. It is precious to differentiate yourself from the less-ability challenger.
Moreover, the length of a video on Instagram is much more imperfect than Facebook or Twitter. If you are looking to take advantage of this platform, then the length of a video should be between 40 to 60 seconds.
LinkedIn is unique with its primary business professions. It has a smaller platform compared to Facebook and Instagram. Presently, there are almost half a billion users registered with Linkedln. The entire brand is shaping business-to-business connections with the industries and providing massive opportunities. The static articles are the most famous content post on Linkedln.
Sharing videos on LinkedIn can give you instant competition as well as assist in extending your brand to provide significant promotion. Also, the length of the video should be under 30 seconds, even as live feed videos need to be somewhere from 15 to 90 seconds. Keep it focused, don’t be too cute, because there is more of a qualified as well as business learning locations.
Twitter is also one of the biggest social media platforms all around the world after Facebook or Instagram. It monthly has 326 million active users. Twitter is a little tricky for content marketers to increase stability on social media platforms.
When it comes to posting video content on Twitter, it makes Twitter more impressive, because it produces almost three times more meetings while posting a text, which can attach millions of new observers for your content. The length of the Twitter video should be limited under 15 to 30 seconds. Twitter keeps all connected information straight away at the top. Moreover, 80% of Twitter users go on mobile devices; that’s why improving your video content for mobile is also a supreme requirement.
Lastly, it does not matter what type of video content you want to create; you always have to make sure that it is custom-modified for different social media platforms. The best video content cannot catch the attention of the public if you have not designed to go with the ability of the platforms. So keep all the information in your mind when creating a video for your social platforms.