If you want a large return on investment, then a video is the best method that you can choose. A thoroughly-crafted video that is placed in your branded media, whether it is your company website, twitter, or email platforms, it can greatly impact your bottom line. The visual information processed faster than the text in the human brains. Even if half of your customers will get satisfied with your product, you will get the maximum customers on your website. But you should make sure to send welcome emails, as most of the customers expect this email and is more likely to be opened by the customers. An initial welcome email with a video is even much more effective. Here are some of the tips that will help you to know how to maximize the impact of video in email:
Start with a Warm Welcome Email
A start with a welcome email along with the crafter video simply leads to drive more click-through. You should be strategic enough to endure that your new subscribers should check their emails immediately when they sign up. Try to be smart, you should make strategies to make users to go to their emails in order to confirm their subscription.
Make it responsive
It has been noticed that more than half of the email users interact with emails on their mobile devices. It is always important to optimize your emails on your mobile. One of the best ways is to give a responsive design by making a single-column layout, establish fonts and images, design elements, and much more.
Always Use Subtitles
Most of the people do not play audio in public when they do not have headphones. If you have developed a video that has a conversation and language of any kind, you can include subtitles. This will improve your viewer’s engagement. The subtitles also engage the email users that have a problem with hearing. Captions are a great way to allow everyone to be part of the conversation, and it improves your brand connectivity with subscribers.
Keep it Simple
You should know that your subscribers are watching videos in emails. Most of them don’t even spend half an hour on a single email. Make the video short and simple but without compromising the quality of the message.
But What Should the Video Be About?
A video can be about anything related to your brand. If you are going to sell a product, then you use videos to educate people about your video. You can use videos to provide the answers to the queries that you think your customers would ask. If you are making something creative, you can show the creation process to the people through a video.
You can take your viewers to the informational route by providing then with a short product demo, tour, and collection of clips that can tell a story.
Lights, Camera, Email!
After knowing about the usage of videos in email, you can start with the production process. Quantum Arc Media experts are the professional leaders that can help you by creating impactful videos to make your businesses grow. Let our experts help you to boost up your open rates, click-through, and conversion with a high-quality video.
